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9 Sep 2010

Designers Collaborate with Mass Retailers to Bring Handbags to the Masses

Author: DrJames | Filed under: Shopping

More and more designers are taking their well respected and good names and collaborating with small budget and discount retailers to bring their designs to the bourgeoisie and lower classes. Now anyone can get a coveted bag for a limited amount of time. Yes, they will not be as high of quality as the original but, they will boast the same silhouette and name that millions of girls desire in a designer’s coveted bag each season.

One of the most recent in designers to follow this trend is British leather handbag designer, Mulberry. They have teamed up with Target to bring their collections to the masses. They are famous for their envelope style and vintage inspired leather bags . They are multi-purpose carry-alls used for everyday. The Target bags will boast a similar style and the same hardware, but with Mulberry for Target instead of the singular Mulberry. The bags were recently previewed on secret shopping sale website, Gilt.com, for a preview of the collection; they sold out in under a minute. The coveted handbags of Mulberry just show the type of excitement buzzing around a celebrated designers collaboration with a smaller inexpensive retailer. The Mulberry leather bags do not expect to hit stores until December. However, many people are anticipating another leak after the success of the first preview sale.

Thanks to designers willing to bring fashion to mass retailers, fashion lovers of all budgets can enjoy fashionable and coveted handbags. Now if only jewelery would be next.

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