It looks the same as a typical magazine, you are able to flick the page as you would with a typical magazine yet it’s not only a magazine. Magazines, newspapers and books are all looking at the struggle of our fast changing world. Established newspapers have unfortunately had to shut down their businesses because they were caught unawares by the affect that the online world would have within their industry. The destiny of published media is steadily migrating toward digital magazines, digital media publishers and E-books (or electronic books)

In a statement made by the New York Times about its own future, the representative said “…the Times is being eroded … by profound changes in communications technology”. This profound change could be ultimately established as the effect of electronic press. The same statement continues to state that presently the New York Times is regularly included within the leading ten most engaged electronic news sources.

Some may insist that traditional media is just more easy-to-use. With the reality of iPhones, PDA’s and mini laptops becoming considerably more used this perspective is irrelevant. With all of the improvements of digitised publications, such as electronic newspapers, online magazines and electronic books the selection becomes significantly more compelling.

Electronic publishers have taken processes to assure the consumer preserves the proverbial look of the product that we have all grown to know. These include digitally moving through pages, formatting of the typeface and images to all appear like a regular newspaper although this is where the semblances end and the enrichment begin. Online press allows the consumer to view video footage immediately from the pages of a electronic publication. The same may be said for audio clips or web links that link to referenced stories as well as additional stimulating information. The consumer no longer has to negotiate a dozen or even more publications to achieve an objective story but instead it is all produced in a single neat resource. The digital magazine is fast being adopted by major brands and leading companies owing to their reduced production costs as well as the ability to include multimedia within the magazine.

Virtual press, news and magazines have all altered the means ,which users check the news and has also given us a broader information source on the world around us.

Popularity: 3% [?]